The Authors Institute Method

      The Author Institute Method The quick and Easy Way to Become an Author by Jason Schenker Founder of the Author Institute ISBN: 9781946197 87 (Paperback) 795 (Hardcover) 757 (EBook)

The book opens with a Preface, presenting the fact that the author established The Author Institute Method “to teach you how to quickly and easily write a book and become an author”; because “Everyone wants to have written a book, but no one actually writes a book”. “Becoming an author sounds awesome. But it also sounds hard.” He claims it is not that difficult and is why he created the Author Institute Method because he now has decided to share his secrets in this book so others also can “reap the rewards” quickly. An Introduction in more detail explains why he wrote this book and chapters ensue explaining how it will help “you write your own non-fiction book in under 30 days” and build your leadership and visibility as a professional speaker and consultant. To accomplish his goal, he has reduced the presentation into an Overview, The Format, The Value and Looking Ahead and briefly describes his approach in each. He emphasizes establishing a team for proceeding it the selection of a title, cover, format, production and ultimate production as well as eventual marketing and distribution. The team also can be most helpful in aiding determination of your target audience. He also explains the advantages and disadvantages of self-publishing, and how a book can make the best Business Card. But again he emphasizes first you must identify the audience you wish to reach, establish reasonable goals and establish your team to aid the writing and selection of an attractive cover, title and format and ultimate production, and eventually for marketing and distribution. He also explains that a lot of people don’t read more than the first part of what is written, so you have to get that material into the very first to be read and points out why cover and title also are so important. Also an admonishment that people seldom read a book in one sitting so summaries of what has been presented, often are necessary. Also touched upon are Audiobooks and a reminder that you don’t make most of your money from book sales, but from the recognition your name generates through lectures, consultation, etc. You know more than anyone else about your subject – act like it.

He summarizes with attention directly to “The Author Institute training program” which “has 7 online courses in the program as well as “The Vault” which includes templates, checklists, and other documents I have personally used to write dozens of books.” Other help beyond that can be obtained online. The book concludes with End Notes and About the Author.

Discussion: The author is an accepted authority in the field of finance and as the author of several successful books on the subject, is eminently qualified to present a book of this nature. As such an individual, he has indeed assembled a rather complete overview of the requirements – all of the minutia as well as the highs and lows of the subject. The only caveats this reviewer* would suggest is a cautionary note really with respect to publishing a successful book of the type he is describing in the time he sets forth. Such a feat is possible, and especially for the purposes he indicates. However, it would seem that a ‘newbie’ might require a little more time than 30 days to move through the steps Jason lists. I always told my students that writing books is a ‘crap-shoot’ and becoming a successful author, no matter what your goal, better include a tremendous amount of desire to reach that pinnacle, or you would need to settle for accomplishing only ‘writing a book’.      *(author of several textbooks, an anthology in four languages, a memoir and several award-winning novels, as well as time spent providing a university level course in writing and marketing.)

5* Recommended; but important caveat included.

Chase Greatness

Chase Greatness ISBN: 9781642251890 Advantage Media Group copyright and written by Rajeev Kaper.

The usual forward material is followed by ten chapters and concludes with the author’s list of Rules by which to successfully operate a business of the nature discussed. Following in a very scholarly but easily read presentation with one hundred and nine very pertinent references included at the end. Between these ‘book ends’ the author sets forth a rather new aspect of operating a successful business in the new milieu that has begun to development accompanied by ‘workers with a different’ attitude. Gradually advancing his thesis chapter by chapter, he first explores where you’ve been and where you need to go. Then proceeds into the importance of the new social movement and how today the American workplace is more diverse with younger people much more comfortable with their individual identities and teaches that leaders must be comfortable as well and must accept these changes in both sexes and all races. All must be allowed to make and learn from their own mistakes, within reason of course. New kids are at home with social media- twitter, Instagram, etc. Most managers are not. They grew up with TV, arcades, movie theaters. You must remember and strive to create Commitment!! He points out that Millennials want to be loyal to their companies. According to surveys, most would like to stay with them for at least 5 years but, they want to be part of a diverse and inclusive workplace that should extend to every level of the company. They love to see diversity at the top and need exposure to people different from the usual top level; also, if there is too much focus on “the Bottom Line”, there actually is an overall decrease in it. How diversified are you in your interests, acquaintances, thought patterns? You must think long term, not short. To create an enlightened company today, you must respect your people and motivate them to greatness. Culture is the critical component where employees must be happy at work and feel appreciated. And a company must be tailored to the employees’ specific abilities. The author provides an excellent personal example of being required to build a successful company structure in China, a country that went from Communist to part capitalistic and changed to importance of cash, credit cards. Country club, etc. He offers other examples of India, where personal status is top priority. He emphasizes that employees must feel secure, valued and even lucky to be working at that company – maybe because it as simple as being “the town or section in which to work”. Further stressed are the need to develop excellent communication skills and by all means, be sure that your personal behavior lives up to the image you have portrayed.

Discussion: This book should be a revelation for any individual entering the business world of today. It provides a remarkable look at today’s corporate structure as well as many thoughts about why so many businesses are struggling so desperately. This is a munt read and besides his final presentation of Rules by which to operate, one other comment that at least to this reviewer is a gem set forth stating: “People buy people, not products.

5* Must read!

Beyond Balancing the Books

Beyond Balancing the Books by George Marino is provided with a more complete title following several relatively brief, but pertinent “Words of Praise” written by individuals respected as knowledgeable within this area of endeavor: The new entire title, Beyond Balancing the Books Sheer Mindfulness for Professionals in Work and Life, is followed by a rather lengthy disclaimer including (“The information in this book is not intended as a substitute for the medical advice of physicians or other healthcare providers” and more…) ISBN: 9781736380208 (e) “Published in conjunction with One Heart Coaching, LLC.” Then in turn, is an invitation to Download Your Bonus Companion Guide to Beyond Balancing the Books which is a nine-page bonus guide to aid you in applying the book’s principles to your daily work life. The following Table of Contents consists of a listing of introspective analyses with respect to work as a CPA and evaluating individual elements of various aspects of personal health gradually moving into Chapter structure with #1 Getting Started with Mindfulness Practice beginning an incorporation of Meditation and other ‘helpers’ to achieve incorporation in its totality so as to find it ‘as not something you do, but rather becomes a way of life you live completely’. It will help you manage stress along with breathing exercises, ability to learn how to recognize your present, how to begin, and steps to follow. to attain the level of relaxation you wish to attain (How to get to the “Deeper Level” experience, you need to focus attention and for this you must choose how you will focus – by visual, auditory or tactile senses.) Also you must develop your Acute Sense Perceptions so you can focus on the present moment and acquire an open awareness- of what is going on in your mind and body. But at the same time be sure it is a not judgmental.

The rest of the ten chapters follow the same path of instruction until a final presentation About the Author and Appendices provide an extensive list of reading for each chapter and bring the book to its conclusion.

Discussion: The author has put together a distinctly different instructional book concentrating on business accounting, accountants, and a projected manner in which they may survive the tensions encountered in its pursuit and enjoy the resulting ‘fruits of their labor’. The unusual opening structuring of the presentation, combined with the trend set forth by the comments made by the opening series of comments and the unusual, specifically directed disclaimer provide the instant recognition of the book’s direction. However, it is not until the reader begins to absorb the author’s message that it is begun to be absorbed. Basically, it is one advocating constant introspective analysis with evaluation of the messages received and incorporation of the better portions discovered while employing “Core components of mindfulness attention and noticing, open awareness, acknowledgement of an acceptance, detachment, conscious choice, and the necessity to create ‘quiet time.’” Often necessitating use of whatever form of meditation the person finds to be effective.

Summary: The author has offered a book that from this reviewer’s perspective is markedly unusual for readers of this area of endeavor. However it deserves far more than a passing glance because of the myriad pertinent ideas the author has set forth from his extensive association with his profession and the many associated activities thereof.

4* 5* for concerned readers and important suggestions for all.  .

Arnolfini Art Mysteries 2

Arnolfini Art Mysteries 2 ISBN: 978190053059 (eBook), an imprint of Digital Vista written by Rich DiSilvio.

The author has set forth for the prospective reader a most interesting series of mysteries ranging from almost priceless pieces of art to prominent architectural structures. The protagonist is a private investigator whose vocation/avocation is to appraise the authenticity of these objects for Museums and other interested individuals/groups who are willing to pay the expenses as well as the fees for which such unique ability is rendered. The first of the investigation the protagonist, Armand Arnolfini, describes in this book is of the authenticity of the long-lost Leonardo daVinci’s “Leda and the Swan” which his father maneuvers him into doing after setting-up Armand’s marriage to Andrea St. John, a young woman he found to be able to replace an irreplaceable wife who he had passed away a few years earlier. The marriage took place in a storied castle in Belgium with a list of attendees that was a list of the elite of the art world. From this initial offering the story travels through a number of other investigations of prominent pieces of art, buildings associated with architect/artists and then to a fascinating tale about the at one time tallest architectural structure in the world, the Woolworth building in the United states.

Discussion: the descriptions provided by the author are replete with details of an opulent manner of life only imagined by most as well as fascinating details of the varied and often serendipitous path these investigations can take. The amount of fiction included within the body of this work only can be judged by how much the reader knows about the art and architectural world and those who participate and/or have participated through the centuries. Definitely a rivet and ‘must read’ for anyone interested in investigations and especially for those having any interest and/or curiosity about art and architecture.

5* Riveting if interested in investigative art and/or architecture.

Crisis Averted

CRISIS AVERTED PR Strategies to “Protect your Reputation and the Bottom Line” ISBN: 9781642252576 Published by Advantage Media, copyright and written by Evan Nierman.

The author opens the book with an introduction: A Crisis Averted Followed by PART I: An Introduction to Crisis PR, and four chapters; PART II: Bad Things Happen to Everyone with 3 chapters; PART III: Crisis Control and 4 more chapters. An Afterword closes the presentation.

“This profession centers upon high-stakes and high-profile situations that are hard to forget but are often best handled quietly without the world ever knowing or truly understanding what took place behind the scenes” and explains the procedure employed here. The author explains that good crisis management requires an empathetic individual who is cognizant of all the possibilities involved in all aspects and is a master of nuances when dealing with the situation. “Your client’s success can often hinge upon those subtle distinctions in the way you frame arguments, describe situations, and talk about companies.” You must know your subject matter!!

You also need to be willing to go help even though the call comes in the middle of a family reunion, or other you’re enjoying. You need to be able to converse comfortably with a high profile CEO as well as a blue collar worker and if the guy you’re trying to bail refuses to listen to you be willing to walk away. You also take the job because you believe in the guy who needs help and be willing to fight nasty opponents including reporters.

“A crisis is anything that is going to give people an inaccurate negative view of you or your company. If that is the situation in which you find yourself, then you had better not retreat into your shell, because it is not going to protect you. Instead, take a positive step toward keeping your reputation intact and discuss your circumstances with a crisis counselor.” No longer can you simply tell the truth, you must press for the truth!!! You often must think fast, act fast and even talk fast.

The number of people you are going to physically meet is a finite number, but with internet the number is billions and you are going to be painted as they wish, unless you PRESS for the truth to be seen AS YOU WANT TO BE SEEN! “Share with care and Post with Purpose”

Before facing any crisis situation, “formulate a clear and positive message”. Without such a clearly defined message it is “impossible to communicate powerfully without clearly articulating a primary message!”

Discussion: The author has set forth a book on how to deal with an unexpected crisis in a straightforward, easily understood manner that has gained kudos from numerous CEOs as well as individuals in other positions of importance in need of Crisis Control. The book is heavy on the importance of what the author’s particular team can offer that may be superior to that provided by others. However, in this reviewer’s estimation, it is a justifiable emphasis because of the breadth of his experience in a large number of areas and situations that crises frequently occur. This particular book is well worth reading for anyone and a must for anyone who has the misfortune to be involved in this situation.

5* Highly recommended read for all; a must for anyone involved.

Gentleman’s Guide to Flirting

Gentlemen’s Guide to Flirting ISBN: 9781736798409 (print) Assumed published, copyright and written by David Sharpe.

After a disclaimer, the book opens with a short descriptive poem describing for whom the book is written. Following are an Introduction that emphasizes it is NOT a book “for Pickup artists, scammers or players.” Conversely, it describes “a mindset and approaches described here are more effective for boldly meeting and connecting with ladies in high-quality ways while being respectful of them and having fun at the same time.” It literally is an attempt to provide communication skills (tools) to aid guys in attempting to acquire a woman who is equally serious in her desires to find a man with whom she can be totally compatible in a close relationship that shares similar beliefs about personal independence, decision making, money, children and the rest of the factors that must be considered when living together in a close relationship. The work is presented in five parts. 1. Planning and Preparation; 2. Meeting In-Person; 3. Meeting Online; 4 Cultivating & Sustaining; 5. Tools & Links to employ. Especially featured are a list of 10 rules that the author insists must be closely adhered to for successful completion of any serious thoughts you have about attaining your goal. It is well-thought-out and his insistence is justified. The examples he provides for building the readers confidence and initiating the approach to the possible ‘candidate’ are numerous and varied according to a plentiful supply of suggested opportunities. The book closes on a depressing, but thoroughly necessary to understand quote, to which few people give thought in their earlier years of life.

Discussion: The author has set forth a book that probably is much needed at this particular time. Discussion is plentiful with respect to the loss of conversational powers in the present generation and constantly referenced are use of digital intercourse sources even when sitting in close proximity. Furthermore, the result of interpersonal relationship restrictions from appearance of covid-19 have had a devastating effect on any formerly normal methods of meeting and conversing and large numbers of both young men and women have been left stranded with no possible entrée to  the ‘normal’ methods employed. The author has offered a book that may present some seemingly sophomoric suggestions and redundancy is at a high level. However, considering the wide spread existence of the problem and the obvious need to present material usable by individuals whose social/conversational talents are at widely different levels of development, but who are totally sincere persons, the author’s presentation would appear to provide a helpful addition to the literature of today. BUT this factor must be understood and kept in mind by readers from this somewhat more advanced level of social/conversational position. Thus, the rating of this presentation is provided accordingly.

4* Only -1* assuming author’s knowledge of flaws described in greatly needed presentation.

Can-Do Real Estate

CAN-DO Real Estate ISBN: 9781946633811 ForbesBooks copyright and written by ALI JAMAL.

This volume, sub-titled “Stable Success from the ground up”, consists of 13 Chapters, Looking for an Investment Property, and About the Author. The first chapter describes the author’s beginning moves with a condensed summary at the end of the information presented and suggestions therefrom. Chapter 2 describes his move from “Condo to Career” with again a summary of information and suggestions as does each of the following chapters. 3 is a description of his decision to devise a model for growth potential; 5, its growth, a most interesting presentation of “Personal Lessons” learned from a poorly researched story published related to his business with suggestions how to counter such an occurrence; Chapter 6 how to build a team of workers and supporters: 7, the importance of the “Social Aspect” of the project; next, 8, the action of “Buying Undervalued Assets” to add to your portfolio; followed by “How to buy your first multifamily property’ with the myriad investigative activities necessary and suggestions particularly helpful to succeed; Chapter 10, entitled “Airbnb – How to get started”, is prefaced by a quote from Franklin Delano Roosevelt with respect to purchase and management of a certain type of real estate and, according to the author, is one involving real estate that is ‘particularly situated’; number 11, is about “Asset Diversification” and the need to follow this procedure; chapter 12 offers excellent instruction on “Raising Capital Responsibly”; number 13, “Investment Lessons” presents pertinent information generally required. Following this chapter are 12 references and “Looking for an Investment Property” where the reader is offered to join the author’s group to be part of his company’s innovative investment group.

Discussion: This book would seem to be a must read for any entrepreneurial person interesting in following a similar career. Additionally it is a fascinating tale for anyone intrigued by how other individuals choose and advance careers in any unusual area of endeavor.

5* for readers described in the discussion.

God in the Details

GOD of the Details ISBN: 9798720151935, independently published, copyright and written by Christian Bandea.

The author is a successful British IT network engineer and developer who has sub-titled his volume “The Scientific Cover-up of Intelligent Design”. It presents his contention that it still is necessary to include the idea of a single Creator, specifically a deity (God), in theories about the origin of the universe in which we live. To support his belief, he discusses the most prevalent of today’s scientific theories, the Big Bang, Darwin’s Natural Selection, the position of Einstein’s Relativity, the existence of Dark Energy in the empty spaces in the universe and more. The basis for his contention simply is the question as to why “universe-from-nothing, accidental-life-from-non-living, randomly-generated-evolution, consciousness-as-byproduct theories (as constructed and set forth) are all more intellectually acceptable than the idea of a Creator of the universe”? Are a series of accidents more believable than faith in a Creator who knew what he was doing with the higher order of complexity that was beyond physical laws, time, and human understanding, to bring all of the small and intricately inter-positioning and interacting atoms, particles, chemical constructions, neurological activities, etc. required to bring the universe and individual organisms into existence?

With respect to Natural Selection, “The irreducible complexity found in various molecular structures can’t be explained through the small steps required by natural selection through adaptation.” Yet, “the hardcore evolutionists are engaged in Procrustean efforts to fit these obviously designed molecular systems into the Neo-Darwinian framework.” They make no effort even to attempt to test evolutionary scenarios at the molecular level by experiment or calculation. And of course, in Darwin’s time, it was impossible to imagine the complexity existing even at the most basic levels of life; e.g., existence of extremely small cilia as a component that would seem impossible to assign other than to individual design – selection couldn’t possibly account for their existence (except by speculation) and there are no supportive mathematical models or experiments that have been done to support their hypotheses and increasing numbers of studies are pointing to the complexity of molecular structure, thus increasing their problems

“Dark energy” (Virtual particles are barely perceptible short-lived quantum particles that flit in and out of the empty areas of space) is the name of a mysterious energy building in these areas described by scientists. It conjures-up the thought of another “Big Bang”? How do we know that our “Big Bang’ is the first? Presently we know nothing about it. An Infinite cycle of ‘Big Bangs’ and ‘appearance of the universe from nothing’ theories “illustrate the high degree of intellectual contortionism required” to dispute the idea of a universe that is the work of a Creator. Next, multi-universes are speculated, and the contra-Creator list continues to grow. The author discusses various aspects of many of the anti-Creator theories and speculations while concurrently submitting his proposed evidence in support of a one entity originator of the universe and man. The last roughly 9 % of his book provides the author’s pertinent bibliographic comments listed in the text.

Discussion: the author has set forth quite an in depth examination of his subject and, from this reader’s perspective, has done reasonably well. He has approached his subject from the perspective of rules set forth by the philosopher Karl Popper in the 1930s that have been accepted and employed since then by the scientific community. Specifically, legitimate scientific achievements must be distinguished from speculations, regardless to the stature and achievements of the proposing scientist(s). None of the ‘theories’ set forth have presented any proof and furthermore, the ‘spark-of-life’ never has resulted when attempts have been made to provide such an occurrence after assembling all of the required elements.

5* In support of a ‘Single Creator’ for origin of the universe and man.

Captain’s Logbook

Captain’s Logbook ISBN: 9781637350164 Leaders Press copyright and written by John De Silva.

Subtitled “Escaping Nine to Five for 24/7” the story recounts a series of near disaster occurrences while he, as A World Qualified Master Mariner served as Captain in Command of one of the huge merchant vessels that sail the world’s oceans to supply the many items and supplies required by countries in their widely scattered areas. Most of the situations were the result of his leaving his home and family and well-paying managerial position in shipping in his home town, to be persuaded by an old friend (another shipping company’s manager) to return to sea. Granted, it is a constant call with which any and all true lovers of the sea constantly live. However, in this particular situation, the ‘friend’s’ mental attitude had greatly changed. Money and saving it for his company had become paramount. He neglected important basic ship maintenance requirements, as well as hiring properly trained and licensed personnel – matters with which the serving ship’s Commander was forced to attempt to handle, along with important crew members speaking different languages not necessarily compatible with each other’s all while continuing over a several thousand mile route including numerous countries. The author’s ability to survive safely he readily admits to be only by the Grace of God and his belief that his trials were resultant from his ignoring explicit direction he had received from God not to accept the assignment.

Discussion: This is a fascinating description of the shipping industry described by a very credible individual. De Silva was born in Sri Lanka, the post-independent era name of Cylon, moved through the various stages of arrival at the Master Mariner level. The description of details of large ship needs and management and those routines required in each port are especially interesting for individuals with interest in learning about ‘different’ ways of life. Perhaps particularly intriguing is the presentation with respect to the often mentioned ‘under-the-table’ payment expected by various port authorities, especially prevalent in many of the countries described. Certain readers may be somewhat disenchanted by the description of and further discussion pertaining to the training that developed the sincere, deep belief in God expressed by the author. But, it is not the least bit unusual. It is a sincere belief that exists in most seamen as well as almost every individual I know and have known whose life provides, or has provided, periods in which survival has depended upon some superior power.

5* Fascinating, especially if interested in individuals with ‘other than 9 to 5 jobs’.

The Robot and Automation Almanac

The Robot and Automation Almanac 2021 ISBN: 9781946197719 Prestige Professional Publishing edited by Jason Schenker, Chairman of the Futurist Institute.

Sub-titled “Between Robocalypse and Robotopia COVID Edition” This volume is another in the series of Futurists Association attempting to keep readers abreast of the phenomenal yearly development in Robot technology and associated AI advances. It includes a Preface, Introduction. Discussions on “The Year Ahead and Beyond” and “The Future is for Futurists” by the Editor. Following his remarks are succeeding chapters of explanation and discussion of various aspects of the subject, each by ‘authorities’ on their version of the subject with pertinent references at the end of the presentation.

Discussion: This little volume presents a most worthwhile in depth update on Robots, their future, interaction with humans and with respect to the forward movement of artificial intelligence per se for the person not personally involved. From this reviewer’s perspective, one of the most illuminating remarks offered early in the book by one of the contributors was a simple example of how far we have travelled in a short time. Simply stated, he pointed out that today’s smart phone has a million times the memory and more than 100,000 times the processing power of the computer used in the Apollo 11 Mission. Another interesting fact is the belief in the necessity to next proceed to investigate in depth the neural networks in individuals in order to define how small nuances may be discerned and how they may be incorporated. A third point of interest is establishment of ‘boot camps’, along with ‘just-in-time’ learning from random opportunities – coffee break, commuting and similar – result in aptly termed “upskilling”, to provide somewhat knowledgeable people with further training so that often more ‘formal education’ is not required. Further fascinating subjects are extension of robotic usage in numerous different fields is predicted that will physically interact these ‘creations’ with humans directly and safely in a shared workspace. The great need that has been demonstrated for them by the covid-19 pandemic especially in the consumer and ‘cleaning/sanitizing’ areas and, especially in health fields where a true type of intellectual human-robot interaction is required. The book wraps-up with the book’s Editor explaining The New, New Normal; a brief description of The Futurist Institute; About the Editor that presents Mr. Schenker’s extensive qualifications; a list of Institutes’ publications and forthcoming titles;  Jobs for Robots; The Future after Covid; a disclaimer from the Publisher and the Institute and a repeat of the Copyright completes the book.

5* Easy to read, current/future status of Robotics and AI for the interested but uninvolved