Chase Greatness ISBN: 9781642251890 Advantage Media Group copyright and written by Rajeev Kaper.
The usual forward material is followed by ten chapters and concludes with the author’s list of Rules by which to successfully operate a business of the nature discussed. Following in a very scholarly but easily read presentation with one hundred and nine very pertinent references included at the end. Between these ‘book ends’ the author sets forth a rather new aspect of operating a successful business in the new milieu that has begun to development accompanied by ‘workers with a different’ attitude. Gradually advancing his thesis chapter by chapter, he first explores where you’ve been and where you need to go. Then proceeds into the importance of the new social movement and how today the American workplace is more diverse with younger people much more comfortable with their individual identities and teaches that leaders must be comfortable as well and must accept these changes in both sexes and all races. All must be allowed to make and learn from their own mistakes, within reason of course. New kids are at home with social media- twitter, Instagram, etc. Most managers are not. They grew up with TV, arcades, movie theaters. You must remember and strive to create Commitment!! He points out that Millennials want to be loyal to their companies. According to surveys, most would like to stay with them for at least 5 years but, they want to be part of a diverse and inclusive workplace that should extend to every level of the company. They love to see diversity at the top and need exposure to people different from the usual top level; also, if there is too much focus on “the Bottom Line”, there actually is an overall decrease in it. How diversified are you in your interests, acquaintances, thought patterns? You must think long term, not short. To create an enlightened company today, you must respect your people and motivate them to greatness. Culture is the critical component where employees must be happy at work and feel appreciated. And a company must be tailored to the employees’ specific abilities. The author provides an excellent personal example of being required to build a successful company structure in China, a country that went from Communist to part capitalistic and changed to importance of cash, credit cards. Country club, etc. He offers other examples of India, where personal status is top priority. He emphasizes that employees must feel secure, valued and even lucky to be working at that company – maybe because it as simple as being “the town or section in which to work”. Further stressed are the need to develop excellent communication skills and by all means, be sure that your personal behavior lives up to the image you have portrayed.
Discussion: This book should be a revelation for any individual entering the business world of today. It provides a remarkable look at today’s corporate structure as well as many thoughts about why so many businesses are struggling so desperately. This is a munt read and besides his final presentation of Rules by which to operate, one other comment that at least to this reviewer is a gem set forth stating: “People buy people, not products.
5* Must read!