The Authors Institute Method

      The Author Institute Method The quick and Easy Way to Become an Author by Jason Schenker Founder of the Author Institute ISBN: 9781946197 87 (Paperback) 795 (Hardcover) 757 (EBook)

The book opens with a Preface, presenting the fact that the author established The Author Institute Method “to teach you how to quickly and easily write a book and become an author”; because “Everyone wants to have written a book, but no one actually writes a book”. “Becoming an author sounds awesome. But it also sounds hard.” He claims it is not that difficult and is why he created the Author Institute Method because he now has decided to share his secrets in this book so others also can “reap the rewards” quickly. An Introduction in more detail explains why he wrote this book and chapters ensue explaining how it will help “you write your own non-fiction book in under 30 days” and build your leadership and visibility as a professional speaker and consultant. To accomplish his goal, he has reduced the presentation into an Overview, The Format, The Value and Looking Ahead and briefly describes his approach in each. He emphasizes establishing a team for proceeding it the selection of a title, cover, format, production and ultimate production as well as eventual marketing and distribution. The team also can be most helpful in aiding determination of your target audience. He also explains the advantages and disadvantages of self-publishing, and how a book can make the best Business Card. But again he emphasizes first you must identify the audience you wish to reach, establish reasonable goals and establish your team to aid the writing and selection of an attractive cover, title and format and ultimate production, and eventually for marketing and distribution. He also explains that a lot of people don’t read more than the first part of what is written, so you have to get that material into the very first to be read and points out why cover and title also are so important. Also an admonishment that people seldom read a book in one sitting so summaries of what has been presented, often are necessary. Also touched upon are Audiobooks and a reminder that you don’t make most of your money from book sales, but from the recognition your name generates through lectures, consultation, etc. You know more than anyone else about your subject – act like it.

He summarizes with attention directly to “The Author Institute training program” which “has 7 online courses in the program as well as “The Vault” which includes templates, checklists, and other documents I have personally used to write dozens of books.” Other help beyond that can be obtained online. The book concludes with End Notes and About the Author.

Discussion: The author is an accepted authority in the field of finance and as the author of several successful books on the subject, is eminently qualified to present a book of this nature. As such an individual, he has indeed assembled a rather complete overview of the requirements – all of the minutia as well as the highs and lows of the subject. The only caveats this reviewer* would suggest is a cautionary note really with respect to publishing a successful book of the type he is describing in the time he sets forth. Such a feat is possible, and especially for the purposes he indicates. However, it would seem that a ‘newbie’ might require a little more time than 30 days to move through the steps Jason lists. I always told my students that writing books is a ‘crap-shoot’ and becoming a successful author, no matter what your goal, better include a tremendous amount of desire to reach that pinnacle, or you would need to settle for accomplishing only ‘writing a book’.      *(author of several textbooks, an anthology in four languages, a memoir and several award-winning novels, as well as time spent providing a university level course in writing and marketing.)

5* Recommended; but important caveat included.

Jupiter, Illinois

Jupiter, Illinois a novel assumed published, copyright and written by William Graham.

The story begins with an explanation about the birth of Jupiter, Illinois.  In 1867 two staunch friend graduates in the classics from Yale University arrived in the prairieland of central Illinois about two hundred miles south of Chicago and decided to build their own college with surrounding town. As sons of wealthy shipping magnates from New York City, they could well afford to purchase and establish the college and with complete faith that their institution named Byron College after their favorite poet, Lord Byron, would excel in teaching all aspects of scholarship and business to its assumed burgeoning supply of students, they proceeded with the next step. The town was established and named Jupiter after the Roman god of sky and thunder. From this introductory description the story moves immediately to a number of years later when the college appears not to have developed to the founders intended level and is pretty much forgotten. However, several plots develop within the town and its residents and are followed through a number of years. The town also has been hit hard by the closing of a factory that manufactured automobiles, the main source of income for the residents. The story from hear on, follows the activities of the largely middle class residents with advent of a tremendously wealthy entrepreneur who makes a deal with the mayor to reopen the abandoned automobile factory. He intended to produce a new version of an electric automobile and had decided to build a new and extravagantly designed home as well. Rules of the new factory employment were not particularly compatible with the employees’ best interests and together with the plant owner’s outrageously expensive house design, trouble ensued. The story proceeds as it plays out the activities of a number of the residents.

Discussion: This is an interesting book in that it provides an unvarnished picture of the lives of important players in a relatively small Midwestern town formerly dependent upon a now closed factory as the main source of income for most residents and a college that also had not lived up to the founders’ expectations. New blood is provided by entree of an extremely wealthy entrepreneur who offers to reopen the empty factory owned by the city, and also to join the community by building a new home of very costly design for him and his younger new wife. His rules of employee function, quite unfavorable to the employees, begin to generate dissatisfaction and are exacerbated by the costly construction of his new home. The activities of a number of the involved citizens are followed as each of their stories unfold.

The author appears to be a well-developed writer with excellent educational background and a large number of credits in published works including poetry, adult and young adult fiction, travel and biography. His style seems to be to present the unadorned facts of activities, whether business or more personal relationships. It is a style that brings to mind the theme of an old TV series based upon the main character, Sgt. Friday, stating to an interviewee, “Just the facts, Mam, Only the facts.” It is a technique allowing the reader to decide whether or not characters are ‘worthy’ of empathy. (A psychological note – perhaps a thought pattern that could develop in residents of a town who had lived through this town’s past and present problems?)

 

5* Enjoyable story from several perspectives

Chase Greatness

Chase Greatness ISBN: 9781642251890 Advantage Media Group copyright and written by Rajeev Kaper.

The usual forward material is followed by ten chapters and concludes with the author’s list of Rules by which to successfully operate a business of the nature discussed. Following in a very scholarly but easily read presentation with one hundred and nine very pertinent references included at the end. Between these ‘book ends’ the author sets forth a rather new aspect of operating a successful business in the new milieu that has begun to development accompanied by ‘workers with a different’ attitude. Gradually advancing his thesis chapter by chapter, he first explores where you’ve been and where you need to go. Then proceeds into the importance of the new social movement and how today the American workplace is more diverse with younger people much more comfortable with their individual identities and teaches that leaders must be comfortable as well and must accept these changes in both sexes and all races. All must be allowed to make and learn from their own mistakes, within reason of course. New kids are at home with social media- twitter, Instagram, etc. Most managers are not. They grew up with TV, arcades, movie theaters. You must remember and strive to create Commitment!! He points out that Millennials want to be loyal to their companies. According to surveys, most would like to stay with them for at least 5 years but, they want to be part of a diverse and inclusive workplace that should extend to every level of the company. They love to see diversity at the top and need exposure to people different from the usual top level; also, if there is too much focus on “the Bottom Line”, there actually is an overall decrease in it. How diversified are you in your interests, acquaintances, thought patterns? You must think long term, not short. To create an enlightened company today, you must respect your people and motivate them to greatness. Culture is the critical component where employees must be happy at work and feel appreciated. And a company must be tailored to the employees’ specific abilities. The author provides an excellent personal example of being required to build a successful company structure in China, a country that went from Communist to part capitalistic and changed to importance of cash, credit cards. Country club, etc. He offers other examples of India, where personal status is top priority. He emphasizes that employees must feel secure, valued and even lucky to be working at that company – maybe because it as simple as being “the town or section in which to work”. Further stressed are the need to develop excellent communication skills and by all means, be sure that your personal behavior lives up to the image you have portrayed.

Discussion: This book should be a revelation for any individual entering the business world of today. It provides a remarkable look at today’s corporate structure as well as many thoughts about why so many businesses are struggling so desperately. This is a munt read and besides his final presentation of Rules by which to operate, one other comment that at least to this reviewer is a gem set forth stating: “People buy people, not products.

5* Must read!

Beyond Balancing the Books

Beyond Balancing the Books by George Marino is provided with a more complete title following several relatively brief, but pertinent “Words of Praise” written by individuals respected as knowledgeable within this area of endeavor: The new entire title, Beyond Balancing the Books Sheer Mindfulness for Professionals in Work and Life, is followed by a rather lengthy disclaimer including (“The information in this book is not intended as a substitute for the medical advice of physicians or other healthcare providers” and more…) ISBN: 9781736380208 (e) “Published in conjunction with One Heart Coaching, LLC.” Then in turn, is an invitation to Download Your Bonus Companion Guide to Beyond Balancing the Books which is a nine-page bonus guide to aid you in applying the book’s principles to your daily work life. The following Table of Contents consists of a listing of introspective analyses with respect to work as a CPA and evaluating individual elements of various aspects of personal health gradually moving into Chapter structure with #1 Getting Started with Mindfulness Practice beginning an incorporation of Meditation and other ‘helpers’ to achieve incorporation in its totality so as to find it ‘as not something you do, but rather becomes a way of life you live completely’. It will help you manage stress along with breathing exercises, ability to learn how to recognize your present, how to begin, and steps to follow. to attain the level of relaxation you wish to attain (How to get to the “Deeper Level” experience, you need to focus attention and for this you must choose how you will focus – by visual, auditory or tactile senses.) Also you must develop your Acute Sense Perceptions so you can focus on the present moment and acquire an open awareness- of what is going on in your mind and body. But at the same time be sure it is a not judgmental.

The rest of the ten chapters follow the same path of instruction until a final presentation About the Author and Appendices provide an extensive list of reading for each chapter and bring the book to its conclusion.

Discussion: The author has put together a distinctly different instructional book concentrating on business accounting, accountants, and a projected manner in which they may survive the tensions encountered in its pursuit and enjoy the resulting ‘fruits of their labor’. The unusual opening structuring of the presentation, combined with the trend set forth by the comments made by the opening series of comments and the unusual, specifically directed disclaimer provide the instant recognition of the book’s direction. However, it is not until the reader begins to absorb the author’s message that it is begun to be absorbed. Basically, it is one advocating constant introspective analysis with evaluation of the messages received and incorporation of the better portions discovered while employing “Core components of mindfulness attention and noticing, open awareness, acknowledgement of an acceptance, detachment, conscious choice, and the necessity to create ‘quiet time.’” Often necessitating use of whatever form of meditation the person finds to be effective.

Summary: The author has offered a book that from this reviewer’s perspective is markedly unusual for readers of this area of endeavor. However it deserves far more than a passing glance because of the myriad pertinent ideas the author has set forth from his extensive association with his profession and the many associated activities thereof.

4* 5* for concerned readers and important suggestions for all.  .

Crisis Averted

CRISIS AVERTED PR Strategies to “Protect your Reputation and the Bottom Line” ISBN: 9781642252576 Published by Advantage Media, copyright and written by Evan Nierman.

The author opens the book with an introduction: A Crisis Averted Followed by PART I: An Introduction to Crisis PR, and four chapters; PART II: Bad Things Happen to Everyone with 3 chapters; PART III: Crisis Control and 4 more chapters. An Afterword closes the presentation.

“This profession centers upon high-stakes and high-profile situations that are hard to forget but are often best handled quietly without the world ever knowing or truly understanding what took place behind the scenes” and explains the procedure employed here. The author explains that good crisis management requires an empathetic individual who is cognizant of all the possibilities involved in all aspects and is a master of nuances when dealing with the situation. “Your client’s success can often hinge upon those subtle distinctions in the way you frame arguments, describe situations, and talk about companies.” You must know your subject matter!!

You also need to be willing to go help even though the call comes in the middle of a family reunion, or other you’re enjoying. You need to be able to converse comfortably with a high profile CEO as well as a blue collar worker and if the guy you’re trying to bail refuses to listen to you be willing to walk away. You also take the job because you believe in the guy who needs help and be willing to fight nasty opponents including reporters.

“A crisis is anything that is going to give people an inaccurate negative view of you or your company. If that is the situation in which you find yourself, then you had better not retreat into your shell, because it is not going to protect you. Instead, take a positive step toward keeping your reputation intact and discuss your circumstances with a crisis counselor.” No longer can you simply tell the truth, you must press for the truth!!! You often must think fast, act fast and even talk fast.

The number of people you are going to physically meet is a finite number, but with internet the number is billions and you are going to be painted as they wish, unless you PRESS for the truth to be seen AS YOU WANT TO BE SEEN! “Share with care and Post with Purpose”

Before facing any crisis situation, “formulate a clear and positive message”. Without such a clearly defined message it is “impossible to communicate powerfully without clearly articulating a primary message!”

Discussion: The author has set forth a book on how to deal with an unexpected crisis in a straightforward, easily understood manner that has gained kudos from numerous CEOs as well as individuals in other positions of importance in need of Crisis Control. The book is heavy on the importance of what the author’s particular team can offer that may be superior to that provided by others. However, in this reviewer’s estimation, it is a justifiable emphasis because of the breadth of his experience in a large number of areas and situations that crises frequently occur. This particular book is well worth reading for anyone and a must for anyone who has the misfortune to be involved in this situation.

5* Highly recommended read for all; a must for anyone involved.

Andy: Origins

ANDY: ORIGINS ISBN: 9781950547333 assumed published, copyright and written by Dirk Walvoord.

The story is fiction. The book opens with a quotation excerpted from Cyrus Bergen’s “The Theory of Likeability (Univ. of Northwest Press). If one can identify the things that a person likes and can consciously do those things and if one can also identify the things that a person does not like and consciously avoid those things, then one can make himself (or herself) likeable.” The plot follows the attempt by a university to coerce one of their brilliant staff professors to imbue a robot with these character traits. He is selected because he exhibits them personally, making him in great demand as a guest lecturer. Trouble ensues when the manufacturer who supplies the money to the University for the Project begins to work with, but also against, the institution’s Dean to provide other AIs to replace the personable professor.

Discussion: This is a highly credible plot from the standpoint that it has existed for many years when highly intelligent and investigative minds within universities are tempted, or actually are, coerced by their Deans and other administrators to accept grant money to further the university’s income from manufacturers to provide input into their projects. The new ‘twist’ is that this particular project entails development of lifelike robots as assistants that are ‘all things’ to their main ‘master’. The book is well-written, although perhaps a little confusing when the chicanery begins, by an author who is knowledgeable of his subject.

5* Application of a new plot ‘twist’ to a long-existent practice.

Can-Do Real Estate

CAN-DO Real Estate ISBN: 9781946633811 ForbesBooks copyright and written by ALI JAMAL.

This volume, sub-titled “Stable Success from the ground up”, consists of 13 Chapters, Looking for an Investment Property, and About the Author. The first chapter describes the author’s beginning moves with a condensed summary at the end of the information presented and suggestions therefrom. Chapter 2 describes his move from “Condo to Career” with again a summary of information and suggestions as does each of the following chapters. 3 is a description of his decision to devise a model for growth potential; 5, its growth, a most interesting presentation of “Personal Lessons” learned from a poorly researched story published related to his business with suggestions how to counter such an occurrence; Chapter 6 how to build a team of workers and supporters: 7, the importance of the “Social Aspect” of the project; next, 8, the action of “Buying Undervalued Assets” to add to your portfolio; followed by “How to buy your first multifamily property’ with the myriad investigative activities necessary and suggestions particularly helpful to succeed; Chapter 10, entitled “Airbnb – How to get started”, is prefaced by a quote from Franklin Delano Roosevelt with respect to purchase and management of a certain type of real estate and, according to the author, is one involving real estate that is ‘particularly situated’; number 11, is about “Asset Diversification” and the need to follow this procedure; chapter 12 offers excellent instruction on “Raising Capital Responsibly”; number 13, “Investment Lessons” presents pertinent information generally required. Following this chapter are 12 references and “Looking for an Investment Property” where the reader is offered to join the author’s group to be part of his company’s innovative investment group.

Discussion: This book would seem to be a must read for any entrepreneurial person interesting in following a similar career. Additionally it is a fascinating tale for anyone intrigued by how other individuals choose and advance careers in any unusual area of endeavor.

5* for readers described in the discussion.

Captain’s Logbook

Captain’s Logbook ISBN: 9781637350164 Leaders Press copyright and written by John De Silva.

Subtitled “Escaping Nine to Five for 24/7” the story recounts a series of near disaster occurrences while he, as A World Qualified Master Mariner served as Captain in Command of one of the huge merchant vessels that sail the world’s oceans to supply the many items and supplies required by countries in their widely scattered areas. Most of the situations were the result of his leaving his home and family and well-paying managerial position in shipping in his home town, to be persuaded by an old friend (another shipping company’s manager) to return to sea. Granted, it is a constant call with which any and all true lovers of the sea constantly live. However, in this particular situation, the ‘friend’s’ mental attitude had greatly changed. Money and saving it for his company had become paramount. He neglected important basic ship maintenance requirements, as well as hiring properly trained and licensed personnel – matters with which the serving ship’s Commander was forced to attempt to handle, along with important crew members speaking different languages not necessarily compatible with each other’s all while continuing over a several thousand mile route including numerous countries. The author’s ability to survive safely he readily admits to be only by the Grace of God and his belief that his trials were resultant from his ignoring explicit direction he had received from God not to accept the assignment.

Discussion: This is a fascinating description of the shipping industry described by a very credible individual. De Silva was born in Sri Lanka, the post-independent era name of Cylon, moved through the various stages of arrival at the Master Mariner level. The description of details of large ship needs and management and those routines required in each port are especially interesting for individuals with interest in learning about ‘different’ ways of life. Perhaps particularly intriguing is the presentation with respect to the often mentioned ‘under-the-table’ payment expected by various port authorities, especially prevalent in many of the countries described. Certain readers may be somewhat disenchanted by the description of and further discussion pertaining to the training that developed the sincere, deep belief in God expressed by the author. But, it is not the least bit unusual. It is a sincere belief that exists in most seamen as well as almost every individual I know and have known whose life provides, or has provided, periods in which survival has depended upon some superior power.

5* Fascinating, especially if interested in individuals with ‘other than 9 to 5 jobs’.

Skinny House

Skinny House, a memoir of family ISBN: 9780995877718 Skinny House Productions copyright and written by Julie L. Seely.

In the Forward, the author very adroitly describes this book; “Despite its title, this book is no simple story about an odd, narrow-built dwelling. It’s about the family who lived in the house and the patriarch who built it.” The dwelling referred to is a ten foot wide, three story house among full-sized homes and now on the National Registry list, situated in Mamaroneck, N.Y. The basic story is of an ambitious black carpenter whose entrepreneurial abilities built a successful construction business in the early 1920’s with a grand house and all associated amenities for his wife to whom such ‘arrival’ met all of her expectations, only to have it snatched away by advent of the ‘Great Depression and subsequent devastation that followed well into the late ‘30’s. It follows the loss of the business, the house and all other amenities in a period when everyone was struggling just to survive in a time ‘when black men were the last to be hired and the first to be let go’. It also is of a period of time when ‘the man was the breadwinner, and the woman was the stay-at-home wife’ and a man was ashamed not to be able to work, and a wife should not be in a position to have to do so. The tale also provides quite graphic details of the carpenter’s attempts to salvage his pride and that of his wife, and of the gradual but insidious manner in which it failed and gradually slid into destruction of the family as a whole and to an extent, the individual personalities.

Discussion: Little more needs to be said. The author has used the house, how and why it was built and of what happened to the builder, his wife, children and grandchildren to provide a fascinating tale of a wild and highly explosive period in the history of America, its demoralizing fall-out and the residual effects on a man, his wife, children and grandchildren. The author readily admits her mistake of underestimating a family’s legacy. The lesser importance of physical versus “the colorful tapestry of memories and anecdotes handed down” and “intangible wisdom handed down from one generation to another”; “the spiritual binding”.

5* Captivating family memoir painstakingly, scholarly assembled by a loving granddaughter.

The Robot and Automation Almanac

The Robot and Automation Almanac 2021 ISBN: 9781946197719 Prestige Professional Publishing edited by Jason Schenker, Chairman of the Futurist Institute.

Sub-titled “Between Robocalypse and Robotopia COVID Edition” This volume is another in the series of Futurists Association attempting to keep readers abreast of the phenomenal yearly development in Robot technology and associated AI advances. It includes a Preface, Introduction. Discussions on “The Year Ahead and Beyond” and “The Future is for Futurists” by the Editor. Following his remarks are succeeding chapters of explanation and discussion of various aspects of the subject, each by ‘authorities’ on their version of the subject with pertinent references at the end of the presentation.

Discussion: This little volume presents a most worthwhile in depth update on Robots, their future, interaction with humans and with respect to the forward movement of artificial intelligence per se for the person not personally involved. From this reviewer’s perspective, one of the most illuminating remarks offered early in the book by one of the contributors was a simple example of how far we have travelled in a short time. Simply stated, he pointed out that today’s smart phone has a million times the memory and more than 100,000 times the processing power of the computer used in the Apollo 11 Mission. Another interesting fact is the belief in the necessity to next proceed to investigate in depth the neural networks in individuals in order to define how small nuances may be discerned and how they may be incorporated. A third point of interest is establishment of ‘boot camps’, along with ‘just-in-time’ learning from random opportunities – coffee break, commuting and similar – result in aptly termed “upskilling”, to provide somewhat knowledgeable people with further training so that often more ‘formal education’ is not required. Further fascinating subjects are extension of robotic usage in numerous different fields is predicted that will physically interact these ‘creations’ with humans directly and safely in a shared workspace. The great need that has been demonstrated for them by the covid-19 pandemic especially in the consumer and ‘cleaning/sanitizing’ areas and, especially in health fields where a true type of intellectual human-robot interaction is required. The book wraps-up with the book’s Editor explaining The New, New Normal; a brief description of The Futurist Institute; About the Editor that presents Mr. Schenker’s extensive qualifications; a list of Institutes’ publications and forthcoming titles;  Jobs for Robots; The Future after Covid; a disclaimer from the Publisher and the Institute and a repeat of the Copyright completes the book.

5* Easy to read, current/future status of Robotics and AI for the interested but uninvolved