Category: Self-Help

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Radical Value

Radical Value ISBN: 9781733996303, Goodrich Publishing, copyright and written by Mark Boundy.

Sub-titled Elevate your company – and career – by unleashing the power within customer centricity, the author explains that “any company exists to generate higher value than it costs to deliver it.” Thus, “Customer satisfaction is a powerful, highly relevant metric. It’s just not a great in-game compass. Customer’s value is the important criteria.” He then proceeds with his 5 part evaluation. Part 1 contains 2 chapters where he initiates his proposal that the purpose of business is the creation of value and explains “what is value”. Part 2 follows explaining why value culture works with chapters 3 and 4 providing radically focused company basics and the critical aspects of focused customer conversations. Part 3 offers “to know your customer’s business, ye must know business” and proceeds in the next 3 chapters to describe the need to become an expert in your customer’s business, financial acumen for the “No-mathelte”, and how one must look for value through the customer’s eyes. Part 4 concentrates on practical ‘value-mining’ tools for customer-facing roles in chapter 8 by “finding value from your differentiation out” and 9 explaining that “probability happens at the top line”. Part 5 “Are you ready to be radical?” terminates the presentation with Chapters 10, 11 and 12 explaining how sellers are enabled to focus on value; “a day in the life” examining “what’s different about a radically focused organization”; and how this ‘different’ focus changes your customer relationships.

Discussion: The author states in several ways that “Customers don’t buy products or services, they buy the outcome they anticipate those products and/or services deliver. And, he has set forth his advice, as synopsized above, the manner in which this feature translates into the customer’s value and how to interpret and utilize it in what he describes as a radically different approach. From accompanying statements of praise for the author’s approach by individuals highly positioned in successful businesses, the author has been eminently successful in providing a ‘radical’ guide to focus on expectations of their customers. Or to rephrase, to re-align a business and all workers in each department to realize the basic need for every selling business to understand they are in business specifically to satisfy the values their customers possess. This reader concurs with their conclusions. However and apparently unfortunately, from my perspective as an individual not engaged in ‘business per se’ but rather one whose interests range eclectically, a certain personal disappointment results. If this basic message already exists, why does the author need to provide such lengthy description for justification of its use? And why is the material he has provided so radical? The material is interesting and seemingly delivers exactly what is needed, and assumingly considered radical, from the perspective of individuals who may be in the same old daily routine where poor habits develop unnoticed and the company’s main thrust ‘becomes somewhat frayed around the edges’. But from a total ‘outsider’s perspective, the message hardly seems ‘radical’ and especially if it is so essential. Thus, my apologies to the author and others closely involved in the activities described. My comments arise from the perspective of a reader whose wide range of interests include knowledge of ‘business’ and its various aspects, BUT from a complete unfamiliarity with the daily ‘grind’ it entails which seems, in turn, to lead to numerous ‘glitches’.

3* 5*material; -2 with apologies to author/others involved from an interested ‘outsider’.

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LEAP

LEAP ISBN: 9781946623651 ForbesBooks, copyright and written by Dr. Marta Wilson.

Sub-titled Master your Superpowers, Soar to the Leading Edge, this book’s author, an Industrial Organizational Psychologist, opens with a Preface providing information that her consulting firm (TSI – Transformation Systems, Inc.) has taught federal agencies and Fortune 500 companies and their members to “uncover the hidden gifts of executives, managers and employees to build morale, increase collaboration and enhance success”. “…includes achieving transformation goals such as cutting costs, increasing efficiency, and energizing the work-force” or in other words, “all of the message and work of TSI already shared with thousands of others.” She explains further that becoming Masterful in 4 areas tend to make the achiever become a ‘Super Hero’. These four are Personal, Interpersonal. Organizational and Motivational Mastery. Moreover, these 4 make up the LEAP title of the book and stand for Leadership Effectiveness and Potential. The profile is described in detail in Chapter 3 and an app is available at theLEAPapp.com that provides a fast-paced crash course in proven principles of individual effectiveness and guidance from science and industry to build these attributes. In the book she also includes inspirational examples of great leaders; i.e. Mastery in Action, along with experiences of some of her past and present clients plus her own story. The ensuing nine chapters provide individual information and recommendations on imagining yourself soaring; discovering your Masteries; your Superpowers; expanding your Personal Mastery; ways to amplify this personal attribute; boost your Organizational Mastery; raise your Motivational Mastery; Create your Own Opportunities; unleash your Inner Superhero and Soar. Each Chapter concludes with a list of pertinent questions for the reader.

Discussion: The author has set forth another in the burgeoning number of books with the intent of helping to further the growth of various established and new entrepreneurial businesses. She offers suggestions on how to overcome fear of public speaking, of failure, of engaging in change. The need not only to listen to people but to actually HEAR what they are saying, to empathize with them, to connect and have them engage, elevate and energize each other and how you can best accomplish this if you have learned to master yourself and teach by leading as a positive person who can innovate, create, interrelate and inspire, manage stress time and data. As with most books of this nature, there is much redundancy typically displayed as a result of a desire to emphasize facts delivered by lecturers repeatedly speaking to multiple audiences.

5* Excellent suggestions; some redundancy not unusual with lecturers use for emphasis.

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BOOK the BUSINESS

BOOK the BUSINESS ISBN: 9781599324074 Advantage Media Group, copyright and written by Adam Witty and Dan Kennedy.

Sub-titled How to make BIG MONEY without Even Selling a Book, contains 13 chapters beginning with The Big Idea of making Money with your Book, No B.S. There follow chapters describing the Best Customers; why a book is a fine marketing tool; how to use it to build an authoritative position; as the Ultimate Lead Generation Tool; to gain Speaking Engagements; to obtain Free Publicity/media coverage; in Personal Selling; as the Ultimate Referral Marketing Tool; to boost your direct mail; for Fast Product Creation and Additional Income Streams; to Get others to pay for your Marketing; Fast Action Implementation Resources; and finally the One Secret Nobody Tells You and Putting Your Plan into Action specifically contributed by Adam Witty. An Afterword by Dan Kennedy follows and Resources, and About the Authors conclude the presentation.

Discussion: This book is based upon the long accepted, and probably largely correct, assumption that writing a book elevates the author to a position of authority providing he/she has presented verifiable material. Its authors are eminently positioned to set forth suggestions that this premise positions a pertinent book’s author to employ it as a powerful marketing tool that will provide far more than any compensation he/she could gain by providing it simply as a book for sale. Adam Witty is the Founder and CEO of Advantage Media Group that publishes self-improvement and Professional Development books. Dan Kennedy is author and/or co-author of twenty books on the subject, a leader in marketing, copyrighting and business building who has established a worldwide organization to which individuals pay monthly for membership. Thus, when they explain how your authorship of a book on the subject about which you are most knowledgeable can produce what they refer to as “Invisible Income Streams”, their suggestions appear to stem from a superior understanding of the situation. Specifically, your book “provides name recognition in your chosen niche”. As presented in the pages of this book, their suggestions with respect to how your omnipresence offers ways of having others market for you, to promote you without ‘selling’, obtaining speaking engagements, media coverage and more. From this reviewer’s perspective the authors have quite thoroughly, and quite adroitly covered their subject. However, it would seem necessary to provide a small caveat so as to mitigate any confusion for a budding author with respect to writing fiction and non-fiction. Having written and successfully published (as well as taught a university level writing course) in both areas, I believe their expressed opinion that the simple difference between the two is that fiction requires talent and creativity and can be arduous whereas non-fiction is what you know and what you’re willing to research may require a few more words. Fiction does require talent and creativity and can be ’arduous’ in the amount of research required to provide credibility to your plot and the activities included (unless engaged in the fantasy genre). This is why fiction writers usually are told ‘to stick to what they know’. Non-fiction also is described correctly as a collection of what you know and what you are willing to research. However, the newbie by no means should overlook the importance of creativity and talent. They first must have the creative spark that allows them to ferret out the fact(s) that others miss AND the talent to weave them into a single unit that supplies a usable tool to supply answers to the discovered ‘niche’.

5* Highly recommended with small caveat suggested.

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Let’s Pretend

Let’s Pretend a book published by Amazon, copyright and written by Christian Hagesth III.

The opening passages of this book induce a reader to believe the author has set forth a fantasy novel loosely based on the ‘genie in the bottle’ theme. The protagonist, Peter Andresen  is a retired psychiatrist whose wife died several years ago in an accident and he has two grown sons who are ‘too busy’ to bother seeing him. He believes he is in his sixties, suffers from Parkinson’s disease, has been bankrupt and now “scrapes by on Social Security and V.A. Benefits.” He is alone and lonely and walking aimlessly on a beach with no person or even buildings in sight. He spots a corked empty bottle that has drifted ashore, picks it up and sees a note inside. Amused by remembrance of the old tales, he attempts to remove it. The task is difficult so bringing it closer a faint voice seems to emanate from its depths requesting release. Shocked, he rapidly reverts to remembered Marine Drill Sargent’s marching orders continuing until encountering a lovely young woman. She greets him with no hint of a sexual come-on, which would be useless anyway because his Parkinson’s long ago had removed the possibility of any such activity. They do however, acquire what seems to be a deep mutual understanding and attachment, so continue walking together and the young woman appears to be able to provide all manner of ‘good things’ out of nowhere. Thus, the tale’s subtitle “A tale of Mind, Imagination, and Healing” quickly is recalled. Holly is able to cause welcome sleep, wonderful breakfasts, fine dining with all of the amenities, sessions of swimming with whales, functioning as partner of a raptor and of an entire flock of birds and more. She also facilitates visits with his Aunt Nora, participation in conversational gatherings with historical medical figures such as Hippocrates and Galen, another non-religious individual from whom he learns that “God needs to be experienced, not dissected”, and other pertinent individuals.  But eventually from this non-physical reality where everything he needs is provided by his mind because it is not limited in the more usual manner by attention to material reality, the reader witnesses the evolution of a physically ill individual, additionally suffering from a degree of PTSD, who ultimately re-emerges in the ‘real world’ as a truly empathetic individual who is a true ‘healer’.

Discussion: This is an engaging book. It literally forces a reader to return to the too-often forgotten thoughts first provided on the importance of the mind on bodily action centuries before Sigmund Freud. As quoted by the author, Hippocrates stated “It is more important to know what patient has the disease than what disease the patient has” i.e. the mind’s content fundamentally is the important factor in treatment. As an extension on his theme, the author provides examples of the many psychological burdens carried by the protagonist. Included are early strange thoughts arising from the child’s bedtime prayer “Now I lay me down to sleep…”, being recognized as a hated other young boy instead of as her son by his mother just being returned from a psychiatric facility, thoughts about shooting himself in college and a horrifying experience after being shot down on a mission over enemy territory. Many more compelling features of mind-body interrelationship along with additional pertinent details and thought compelling reaction are included. A reminder of medicine’s mortal conflict with ignorance not only is legendary but particularly relevant again today by the recent resistance to immunization and the cautionary admonition “The greater the ignorance, the greater the dogmatism” necessitating the cautionary remark “Be careful talking to people about your understanding of the infinite mind…you know it will be distorted. It will be seen as both heresy and gospel.” But enough! This is merely a review by a relatively knowledgeable reader who has been impressed by the author’s ability to bring forth, in a rather succinct manner, a basic tenet of the mind-body-disease relationship that, as stated, has appeared to have been lost for centuries. Granted, Freud, Jung and others resurrected a piece of it which H. Flanders Dunbar and others expanded to a degree. However, this particular treatise reestablishes the basic tenets and does so in a quite charming fictional tale that is highly recommended both as a simple fantasy, but even more importantly as a book to enjoy analyzing and absorbing its message.

5* Riveting dual level tale; enjoyable fantasy; crying for deeper analysis.

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The Daily Better

The Daily Better ISBN: 9781628656992 Authors place Press, copyright and written by Henry Edwards.

In the Preface, the author explains that, although having been raised with all of the amenities available to a child born in this period in the United States, he acquired an obsession “with America’s hypocrisy and the “evils” of capitalism” with a “rotten Core of America – materialistic, militaristic, superficial, overweight…bloated both physically and metaphorically. I also started believing that all of humanity was doomed for decline and fall.” He moved into alcohol and drug abuse and “high school partying moved into an addiction.” Therapy turned things around and he began looking not only at America but also the rest of the world. With voracious reading he began to learn that humanity actually had progressed in fantastic proportions with the passage of time. “Pestilence, War, Famine and Death – the Four Horsemen of the Biblical Apocalypse – are all in retreat. I end up noting that there is a world-wide epidemic of anxiety, depression and suicide. The causes are many and complex, but I propose an additional cause: pessimism.” He expresses hope that by presenting here a full year’s 365 days of Reasons for Optimism others may gain a similar degree of overall optimism. An introduction provides a discussion of how a meeting with one of today’s more pessimistically inclined individuals might proceed and then the substance of the book begins with the list by date of occurrence and/or date of birth of the person responsible for the activity discussed. The first is a brief description of The Montreal Protocol of 1989 that set forth global agreement that stopped the use of chemicals contributing to ozone depletion. Another local/international/global beneficial action that benefits a particular part, or all, of mankind then is set forth in similar manner and the list continues for a complete 365 days. After each individual presentation, there is an accompanying “Thought for Today”.

An enormous number of highly varied actions, people, dates and global areas are presented to offer reasons for optimism. The dates range from antiquity and even before, to present day. The objects – TV, Web, Telephone, sonar, space, quantum theory and more. Coverage ranges through women’s rights, sexual freedom, racial relations, medical advances, and various aspects of children’s well-being, the poor, disabled, health issues and more. Individuals of note include Albert Schweitzer, Ford, Benz (Mercedes Benz), Andrew Carnegie, Jesse Owens, Walter Reed, Washington Roebling (Brooklyn Bridge), Jane Austin, Thomas Edison, Martin Luther King, Jr. and others. Places – Antarctica, various places in England, Africa, America, Apollo Theater in Harlem, Canary Islands, others.

Discussion: Turned off by the pessimism constantly encountered, the author has provided a monumental amount of ‘evidence’ to offer corroboration for his desire to create a basis for world-wide optimism. From this reviewer’s perspective, he has offered excellent material. Regrettably also from this reader’s perspective, the format; i.e. fitting occurrences into a 365 day pattern, although quite unique, results in inclusion of numerous repetitious episodes of the same basic material. The effect is a little ponderous that, at least for this reader, seems to result in an undesirable detraction from the main theme. Additionally, inclusion of his statement with respect to wars being less frequent and less costly in lives will be open to lengthy contemplation as will his comment with respect to Dr. Benjamin Spock’s teachings – a legacy the basic psychology of which along with its manner of application are particularly controversial in the minds of many today.

Conclusion: A bright light offered especially to Americans in this chaotic period of political struggle and questionable Department of Justice activity.

4* 5* Much needed optimism offered; -1 presentation as described.

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The World According to Jennie Morris

The World According to Jennie Morris, published, copyright and written by Jennie Morris.

Sub-titled “Adventures and mis-adventures of a single female traveler”, the author provides an astonishingly extensive list of places visited in the world, portions of which had been visited before many of today’s amenities were available, and were revisited more recently. Included are large portions of Africa, Near and Far East and South-east Asia including Cambodia, the Killing fields and the total area dominated by the Khimar Rouge, Borneo, Australia, New Zealand, Russia including the Trans-Siberian Express, Central and South America and more. Her experiences have included diving Australia’s Great Barrier Reef as well as other notable as well as lesser known areas, swimming with Shark and Semiaquatic reptiles, chasing Komodo Dragons and more. This fascinating book can provide an interesting escape for anyone needing one and for the travel junkie it presents a remarkably extensive list of areas to peruse in attempting to choose their next itinerary.

Discussion: The recounting of this woman’s truly remarkable travels is even more fascinating when considering all have been made largely on a somewhat restricted budget. They, along with snippets of the authors thoughts provided here also provide some insight to the actual answers to the constantly recurring questions she receives as to why she would travel to places that so often called for dangerous activity in miserable circumstances. Her answer always explains that it no doubt may be difficult to understand and is to a certain extent even for her. Regardless, she, has found each journey to be a compellingly enjoyable experience.

As just stated above, a most pausible answer to these questions may be found in the book’s prologue. When one considers the restriction on travel funds, one is aware that this fact advantageously functioned to bring her intimately into contact with the working and/or poorer classes of residents in all of these countries, thus providing a greater understanding of the true nature of each country, its people and its basic culture. The author states: “You learn a great deal about humanity by frequenting waiting places” – airports, train stations, boat docks, doctor’s offices and such, and even more especially when attempting to cross borders of countries less frequently traveled. “Cultures lay themselves bare in these times of watching.” More importantly perhaps, “You also cannot escape yourself, and so much downtime comes from excruciating amounts of reflection and overthinking.” And here perhaps, the real underlying reason appears. She states “I grew up in a family of alphas, a family of chaos, anger, jealousy, put-downs and violence. I was never thought much of by my siblings, and all of my attempts at being loved and accepted were met with derision and insults.” It is a well-known fact that thwarting of a young child’s attempts to earn familial love not infrequently leads to the world of books. This activity allows escape for the individual whenever desired, and into a totally different and magical world where dreams can be realized and unwanted thoughts ignored for a time. The author discovered the same escape at an early age and with growth and maturity was able to obtain the means to actually realize many of those dreams. Her prologue ends with the somewhat poignant “Though I have forgotten more than I remember regarding my travel adventures of the past 20 plus years, I wanted to put a few on paper to those who may enjoy a break from life for a little while.”

Conclusion: Thus, this once poorly understood child has produced a book that actually serves two purposes. The first she has verbalized. The second is that it provides the travel aficionado the basics for a wide range of excellent travel itineraries from which he/she can select their next series of adventures. A third, possibly only vaguely considered, is to follow either of two routes to give even more help to those who best can benefit. First, each of the areas discussed could be expanded by setting forth more details about the places, fellow travelers, and adaptations made by particular residents of these countries to their dreams within the mores of their society. (A plethora of stories lie within the brief synopses that have offered only a tantalizing hint of the many tales waiting to be set forth) Second, the huge number of opportunities for fictional treatment of the material presented certainly deserves consideration.

Summary: This book, although it is granted to suffer from numerous faults set forth by most writers in their first attempts, provides synopses of material that fulfill the author’s stated purpose “to put a few (journeys) on paper to those who may enjoy a break from life for a little while”. But most importantly from this reader’s perspective, it presents synopses of tales a reader hopes she will expand upon in her non-fictional prose to provide further substance for those ‘needing a break’. But also, consideration of a fictional line of endeavor could be considered for the huge number of individuals who look forward to stories that satisfy their needs in the many genres nuanced by the brief descriptions provided.

5* Recommended for targeted audience; others as well for reasons explained.

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Future Women

Future Women ISBN: 9781950336104 The Books Factory copyright and written by Chrissa McFarlane.

Sub-titled “Minority entrepreneurship and the fourth industrial revolution in the Era of Blockchain and Cryptocurrency”, the author is the Founder and CEO of Patientory, a company whose purpose is to  “Create a health industry servicing patients in ways that would make every medical record easily assessable by healthcare providers by using Blockchain and cryptocurrency.” She explains that the use of these technologies can eliminate one specific problem of enormous size. She recalls that in 2017 “Wannacry” ransomware crippled UK’s National Health Service & affected over 150 countries and in 2018-19 hackers broke into Singapore’s gov’t health data again causing wide-spread damage. She says “Blockchain is a distributed ledger technology and doesn’t require third-party interventions.” Thus it can help healthcare systems reduce the risk of hacking because it would take too much time/energy to hack all of the nodes within a network to infect the system. Users either can own their own information by joining the chain or by helping to secure the servers and distribute the data on a network and that variations of the system are being used in numerous countries already. Her establishment of a company that can aid in dissemination of personal medical records properly by the owner to the proper agency more expeditiously, with lower cost and far greater security is a tremendous advancement for an industry that is struggling with massive problems and huge, often totally unnecessary, expenses as well as the absolute essential requirement of keeping safe intimate personal facts. As one of the very few women of color in such an elevated position, she seeks to provide a framework for, and instruct others how to proceed to enter the ranks of successful entrepreneurs. After the usual disclaimer, dedication and introduction, the Table of Contents lists numerous chapter headings with explanatory sub-headings widely ranging from a most helpful explanation of blockchain and its many advantages as well as of Cryptocurrency and how they function; through Minority and Mindset; need for flexibility in all thinking and activity especially when seeking financial empowerment; and a host of other pertinent subjects with much biographical and autobiographical material that should serve well as instructive to the individuals she is urging to attempt to pursue an entrepreneurial path.

Discussion: There is a considerable amount of repetition in this book. However, because presentation of this and similar material no doubt serves as basic for lectures, it is not unusual. Thus, this presentation is highly recommended for the author’s target audience and parenthetically the quite clearly set forth explanations of blockchain and cryptocurrency can be most enlightening for all individuals so frequently being introduced today to these and other technological terms.

5* Excellent for target audience; highly informative for all readers.

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From Stressed to Centered

From STRESSED to CENTERED ISBN 9780990835400 Sea Hill Press copyright and written by Dana A. Gionta, PhD. And Dan Guerra, PSY.D.

Sub-titled “A practical Guide to a Healthier and Happier You” this book opens with individual dedications; combined and individual acknowledgements; an introduction; contents that provide 19 chapters; Appendix A: Our Approach to Stress Management and Self-Care; Appendix B: Your Individual Action Plan; also pertinent References. The chapters, in order, discuss and explain Stress; its Indicators; the Holmes-Rahe Social Adjustment Scale; their Guerra-Gionta Stress Inventory; Striving, Surviving, and Thriving with Stress. Next the reader is introduced to other chapters slightly differently directed: Neurophysiology of Stress; the three basic components; methods to begin managing stress; suggestions with respect to practicing such management; succeeding in your endeavors. Then follows a group explaining what is entailed in Self-Care; suggestions on how to create your individual ‘toolkit’; when to use the kit you have devised. Next are presented a discussion of Boundaries and You; Assertive Communication; Quality of our Relationships; Obstacles to Good Self-Care; Putting this activity into your life; and finally, how best to integrate Self-management and Self-Care. Appendices A and B and References complete the book except that after references there are further words of advice from the authors’ planned sequel that is set to offer advice with respect to “Stress and Self-Care in the Workplace” in which “… we will discuss the unique stressors that typically occur within the workplace …” and how to handle these factors. This short directive in turn, is followed by a list of “Key Contributors to Workplace Stress”, and other short discussions on “Impact of Workplace Stress on Employees and Organizations” and “Can Your Company Really Afford to Ignore This?”

Discussion: The authors have presented an examination and discussion of stress and how to deal with it in a quite simplistically detailed manner. For example, Breath or breathing control practice suggestions – offered as Practice #1 listed in eleven specific steps; Practice #2 presents fourteen steps. Body – (Progressive Muscle Relaxation or PMR) explains muscle tensing-releasing activity. Here, several steps are discussed with each muscular group, e.g. the group involving the eyebrows and eyes: “Inhale deeply… and squeeze your eyes shut so that no light can get in. Squeeze them as you inhale and hold your breath. Notice the tension. With a conscious decision, release the breath now and let the eyes relax into a normal closed position. Take a moment to notice the relaxation in the head and upper part of the face. Next, bring your attention to the nose.” Then on to the teeth, lips, etc. The discussion widens to include next “Thoughts Practice” – “Thought-stopping/thought-replacement” and “mindfulness” or mindfulness meditation”. The student is admonished to “Chart your Progress”. Detailed suggestions extend further to The Worried Mind and beyond with their Stress Management strategies, the frequency and time elements of practice sessions, the need to list the benefits realized as well as listing obstacles to indulging in your practice systems such as attitudes and beliefs all are set forth. They also strongly advise a list of “things you’d like to adopt”, establishing your life’s priorities, listing your good and bad self-care practices and they provide a 30 question quiz to ask yourself about your practice system and present answers with respect to the interpretation pf the sum of your answers.

5* For readers who enjoy a simplistically presented discussion with extensive, explicit instructions.

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Take Care of Your People

Take Care of your People ISBN: 9781946633675 ForbesBooks copyright and written by Paul Sarvadi.

This book “The Enlightened CEO’s Guide to Business Success” opens with words of praise from other CEO’s followed by a forward, acknowledgements and thirteen chapters. Chapter One ‘sets the stage’ for the ensuing message; the 2nd explains there are ten strategies that will provide arriving at one’s goal; Chapters three through twelve discuss each of the individual strategies. Two, for example, offers techniques for “Finding, hiring and keeping the best”; Three provides specifics for dealing with the always problematical issue of compensation and rewards; Three discusses protecting you and your company in legal matters, especially during periods of almost constantly changing regulations; etc. The last chapter entitled, “Should we continue the conversation?” explains how the “Professional Employer Organization (PEO) Insperity provides the freedom to do what you do best: running and growing a business.” Further: “We serve you tactically as a partner, but like any good partner, you play an active role…. We provide you unparalleled expertise and essential new capabilities so that you can do your job better.” They then list the specifics they include and provide a contact address.

Discussion: This offering is another in the burgeoning number of books being published to aid the huge number of companies struggling to continue to grow and increase their bottom line. Again, it is well-written and certainly provides a number of worthwhile suggestions to aid both the beginner as well no doubt as the numerous mid-sized organizations as they proceed toward their individual goals. The main thrust seems to suggest that they can provide a most worthwhile service by partnering with interested persons.

4* Business self-help with some specific partnering emphasis.

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LEAN ON

LEAN ON the Five Pillars of Support for Women in Leadership ISBN: 9781642250824 Advantage Media Press copyright and written by Andreas Wilderer.

The book opens with a sizable number of comments by CEO’s and other highly placed individuals praising the author’s presentation. This is followed by the usual copyright and publication material and then an interesting dedication: “This book is dedicated to all the amazing women who follow their dreams and reach for the stars and to everyone who supports them on their journey. And to my wonderful wife, Mirka and our children Dominik and Viktoria, who supported me in writing this book.” There follows an introduction admonishing the necessity to design the ‘pillars of support’ strongly, but then to be sure that the structure is constantly re-examined to access its  condition so that no deterioration that could lead to eventual collapse can occur. It further explains that in order to properly describe this sound foundation of the Five Pillars – Partnership, Family, Workplace, Society and Self – the manner in which they must function together as one unit requires the ensuing chapters (although having some individual attributes) largely to be focused on selective combinations; e.g. workplace and society. The ensuing 9 chapters along with a Conclusion provide the material in exactly this manner. A few of the many fine bits of important information offered are: the overall necessity for each individual contemplating entering this alternative life-style to thoroughly analyze and truthfully examine his/her ability to function comfortably in a society where a long accepted manner of man/woman/work/home/children functions have been ingrained as ‘the norm’ for generations; the necessity of being able to make their children understand why dad is Mr. MOM so they can face children from traditional households, i.e., They must be taught and be able to understand the importance of gaining sensitivity and compassion so as to break free of gender stereotypes and learn they don’t need to fit into anyone else’s mold; the worker must learn not to micromanage a home situation or the reverse; the absolute need to be open-minded and fair in all situations; apply many if not all of the features of running a business to managing a successful home relationship; and many more.

Discussion: The author has provided a fascinating and most important discussion of a subject that appears to be most appropriate and greatly needed because of the thrust of many new directions that have arisen in today’s society. The reversal of mother/father relationships is only one of the new directions. Modern society and more importantly its children, also are facing and attempting to cope with the growth of single parentage, same sex parents, divorced parents, dual sets of parents and more. Millennials have made initial efforts to change the structure of society and we only can stand by to see if these frequently brilliant entrepreneurial minds can, and are willing to, think beyond their seemingly self-centered interests to solve the problems arising from the conflicts facing children when faced with unfortunately often cruel words and actions of the still existent majority of children from traditional families.

5* Much needed initial discussion. Highly recommended.